What is Guest Posting?
Guest blogging also called “guest posting” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to attract traffic back to their website. Guest posting has become one of the most effective SEO tactics for any website, from little blogs to major organisations, and it’s becoming more and more popular.
While having a strong social media strategy is always good, seeing the results of your efforts can take some time for an internet business, getting your messages to your potential leads is one of the major problems. Guest posting can help with this. Guest blogging is a great way to get a backlink from another website in addition to other marketing factors, which is a major element in Google’s algorithm.
As a guest blogger, you’ll build a relationship with the blogger who will submit your guest post, gain access to their readership, and position yourself as an expert in your field. High-quality material is important to bloggers because they want to share it with their existing audience and attract new ones. For both website owners (who want to rank higher in search engines) and other bloggers (who desire more readers), guest blogging is a win-win situation. You are submitting guest posting content on another company’s website when you engage in guest blogging.
Both the guest blogger and the website they are writing for gain from guest postings service. This means that when you accept a guest blogger, you should also consider posting their content on your own website.
How to find guest posting sites?
Leverage Your Personal Connections
This is a good place to start. The vast majority of folks have business connections or are just buddies with blogs. Message them via e-mail; text; IM; Twitter; owl; anything works. If you want to avoid a bad impression, be polite and avoid being overly forceful. To that end, don’t be scared to make a suggestion. Webmasters are always looking for fresh new content, and you’ve already established a level of trust with them. A guest post arrangement should be as easy as pie for those who are confident in their abilities.
Use Your Blog as a Billboard
Incredibly few people take advantage of this opportunity. You’ve got a blog now. You’ve got a following. Readers with blogs or websites that might use some new content may consider contacting me. The fact that your website visitors are on it tells you that they already have faith in you. List your areas of expertise or themes you might be interested in writing about in a blog post you publish letting your readers know that you’re available for guest posts. A lot of people will be interested in your blog post, especially if it is well known.
Search For Them
Another one of those. Almost no one realises that Twitter offers a search option that can be extremely helpful when looking for guest posting possibilities from people they are linked to on Twitter. Every new post on a well-known site is now being tweeted about. This is especially true if they have published a guest article since bloggers love to tag the guest author in their Tweets to reach out to their audience as well. Look for terms like these on Twitter:
- “guest post”
- “guest blogger”
- “writers needed”
- “blog for us”
- “write for us
Finding blogs that accept guest articles or are actively seeking writers will be a breeze with this tool. If you approach a blog that has a history of accepting guest posts, there is a good chance they will accept your offer.
Google It!
Your niche + blogs is the quickest and most intuitive approach to identify blogs that are related to your industry. Once you’ve found sites that interest you, see if they have a guest posting system in place or if they’ve previously accepted guest posts. However, this does not rule out the possibility of guest posting on their site, only that you may have to persuade them to do so. First impressions are everything, so don’t skimp on the effort when you first contact a blog that doesn’t typically accept guest pieces. In order to make your guest post request seem less opportunistic, you may want to spend a few weeks in their comments section or on social media to build a relationship with them.
Interact With Commenters
Don’t forget to monitor the comments section once you’ve been accepted as a guest blogger and your piece has been published. This is a terrific way to meet the readers of the blog where you did the guest post. If you get to know these people, you may be able to get them to write guest posts for your site in the future as well. If you’re publishing on their favourite blog, they already regard you as an authority, so don’t be hesitant to ask.
Blogger Directories
Alltop and Technorati spring to mind immediately. It is possible to identify the most popular blogs in your field by using these directories. These might offer you a good idea of the A-listers in your field. In addition to the vast quantities of link juice that these blogs can give out, they also come with a huge quantity of traffic. An added benefit is the chance to have your name and business recognised by a wider audience.
Ask For Them
On social media, don’t forget to inquire about guest post possibilities directly. If you have friends who have blogs or websites, you can start a dialogue with them as well as your own friends who have blogs or websites. Second-tier connections are crucial. A Facebook or Twitter message is less direct and, if phrased correctly, appears less opportunistic than sending an email to everyone you know asking if they know anyone with a blog in your niche.
Google Blog Search
Check out Google Blog Search after you’ve used the standard Google search bar. In contrast to searching for specialty blogs on Google, Google Blog Search can assist you to uncover blogs in related niches or blogs that have a category for your subject but aren’t dedicated to it. This has helped me discover blogs that I hadn’t previously discovered, even after searching Google extensively for specialty sites.
How do backlinks work in Guest Posting?
Anywhere in the post is a good spot to include a link to another site. In the body of the piece, you may include a link pointing to a relevant keyword or phrase. The author bio at the conclusion of an article is another common place to provide a link. Internal links are more useful because they have a better click-through rate as users read the blog, rather than once the content is acquired.
In addition, foreign websites accept two basic sorts of links:
1. Do-follow – All links are do-follow by default. They aid in your inclusion in search engine results by allowing search engines to find you.
2. No follow – Changing a do-follow link to a no-follow one can be done by hand. These tags are of no use whatsoever. They don’t help your website’s search engine visibility. You should avoid sharing your valuable content with these sites, as the returns are restricted, because they show the webmaster that your site is unreliable or “do not visit this site.”
Guest Write for Strong Blogs
Content that is well-written and provides useful information is vital to achieving good outcomes. However, even with the best material, you may not always receive the outcomes you were hoping for. As a result, when writing guest posts, you must pay attention to even the smallest of details. You can create a relationship with other bloggers by utilising a variety of guest-writing techniques. To increase the number of visitors to your blog, do this. Bloggers may also beg for additional content or make writing ideas. Never squander your time or money on free advice from an expert. Publicizing your work on well-known websites has the obvious advantage of increasing your readership. New readers will flock to your blog as a result of this simple marketing strategy. Eventually, they may become frequent visitors to your site for additional high-quality material. Guest posting on well-known websites might increase your stature. These sites’ mentions show Google that they’re confident in your abilities. This will lead to an increase in the trust of visitors to other websites as well.
Filtering Guest Blogging Opportunities
Following the methods outlined above, you will have a long list of potential guest bloggers. The importance of each of these criteria is not the same across the board. Many high-quality authority sites are intermingled with low-quality blogs.
Make a note of the following after going over your list:
Domain Level Matrics- This includes things like Domain Authority/Rating, referring domains and backlinks.
Content Quality-Check out a couple of their previous blogs to get a sense of the type of content they typically provide. Stay away if you see a lot of 500-word articles that are spammy. Using this criterion, you can categorise your goals as “poor,” “moderate,” or “high-quality.”
Profile Location- It’s important for guest authors to know where their profiles appear on a website. Is it possible that the profile is buried at the end? The profile photo and bio are included.
Engagement- How many shares does an average post get? Quite a few people have commented, is that right? Having a devoted following is a positive sign.
Content Relevance- Is the site’s material relevant to your area of interest? If this is the case, what is the average degree of interest in such topics?
Guest Authors- What kinds of guest authors had the site previously hosted? Were these links posted by legitimate sources, or were they sent out by spammers? Having backlinks from a terrible area isn’t good for your site.
You can then divide your list into four categories based on how you answered these questions.
Authority sites- blogs that are read and followed by a large audience in your sector. Most people have a DA of 60 or higher. Add these to your “published in” list of sites.
Mid-Tier- Good but not great, primarily self-run blogs in the mid-tier category. Between 50 and 60 is their DA. Choosing a theme is often inspired by well-known blogs.
Low tier- This is a list of low-quality blogs that lack significant authority (DA 40+) of their own.
Rejected: Spam-infested blogs with a low Domain Authority (DA). Keep away from these blogs, since they may actually harm your search engine results positions.
Write Useful Content and Insert Your Links in the Body
As an author, you must create value for your readers in order for your post to be published on a high-authority website When asserting a fact, you must provide a link to the original source. Also, if your own blogs are pertinent to the topic and provide additional insight, include a link to them. In terms of SEO, including links in the post’s content is preferable than putting them in the author’s bio. Your link can only be placed in the author bio, according to most host blogs. If this is the case, make an effort to persuade them that include the link will benefit the post’s audience. You can expand your reach by collaborating with other bloggers, which will help you gain new followers. Over time, this should result in more subscribers. The chance to demonstrate to new readers your added value by giving actionable advice that isn’t provided anywhere else is a tremendous opportunity. Moreover, you will be able to improve your material by cultivating stronger ties with other bloggers. They’ll offer advice on your writing, and you can brainstorm new ideas or brainstorm new things to write about with them.
Backlinks Are an Essential Component of SEO
Your site’s search ranking will improve greatly if it receives a link from an authoritative site. Linking to reliable sites will help Google and other search engines recognise and index your blog’s content. You’ll get backlinks from high-quality guest posts, which will help Google, other search engines, and end users trust you more. Your website’s search engine ranking rises in direct proportion to the number of links pointing to it. So, get out there and contribute to as many websites as you can to get as many backlinks as possible.
Guest Posting Sites List
Want a list of websites where you can do guest posting? There is no need for you to look any further. I’ve compiled a list of high-traffic and high-authority guest-posting sites. When it comes to increasing brand awareness and gaining backlinks, guest posting is one of the most effective SEO tactics. There are a number of ways in which you can use guest posting to benefit your business or personal brand.
Here are some of the greatest search terms to use to find high-quality guest posts:
· “submit guest post” + “keyword”
· “become a contributor” + “keyword”
· “write for us” + “keyword”
· “guest posting guidelines” + “keyword”
· “this is a guest post” + “keyword”
· “guest post” + “keyword”
Here is a list of the top guest posting sites:
1. Smashing Magazine
2. Tuts+
3. Business 2 Community
4. ProjectCubicle
5. Business Insider
6. Freshdesk
7. Search Engine Watch
8. GetResponse
9. TechPrevue
10. The Diplomat
11. Social Media Examiner
12. ThemeGrill
13. Social Media News
14. Zapier
15. I Amsterdam
16. Marketing Profs
17. Copyblogger
18. Convince & Convert
19. Inspirationfeed
20. Campaign Monitor
21. Creately
22. WPBeginner
23. Money Crashers
24. The Art of LivingIndia
25. Webflow
26. FinancesOnline.com
27. Food Tank
28. SmartBrief
29. Co Schedule
30. Mention
Benefits of Guest Posting?
1. It Helps Establish Authority
One of the best ways to improve your business’s credibility is by guest blogging. If you’ve produced high-quality material on websites that your audience knows and follows, they’ll be more likely to believe in your brand. It’s important to remember that the content you share must be of excellent quality and useful to your audience. Your business’s authority is difficult to build since it’s hard to build trust on the internet. If you offer your knowledge and back it up with facts and figures, your audience will have more faith in you. Writing guest posts demonstrates your competence in the subject matter to your readers. The more confident they feel about approaching you, the more likely they will be to do so.
2. Great for Getting Links
What’s the point of having a website that doesn’t bring in any money? Maintaining a website involves a significant amount of labour and money. To realise the benefits of your efforts, you must be found in the search results of your target audience. Many factors are taken into consideration when ranking a website by search engines, including the quality and amount of links linking to it. One of the variables that determines your search engine rating is the amount of backlinks to your website. High-quality backlinks can be obtained through guest posting. Using these links can help you get more traffic to your website, which leads us to our next point.
3. Increases Organic Traffic
Is there a purpose to SEO? An organic traffic source. What are the SEO benefits of guest blogging? It’s all for the same reasons! Your website’s traffic will begin flowing immediately after the blog post is published if you write an excellent guest blog article. Your webpages’ SERP performance will improve with each relevant backlink. There are many benefits to doing this. Those people that come across your content via a search engine are known as “organic traffic.” Google and other search engines will rank your material higher if you have a lot of backlinks to your guest posts. Your website will rise to the top of the search results, bringing in more organic traffic.
4. Improves Brand Visibility
In addition to improving your SEO, guest writing also helps your company’s brand become more well-known. You can get your name out there on the best websites with guest blogs. People who had never heard of your brand before will now do so after reading about it in a reputable publication. In order to get the most out of your guest blog articles, you need to put in the time and effort. To have a big influence, write high-quality material.
5. Diverts High-Quality Traffic to Your Website
As a rule of thumb, we refer to visitors who not only find your content useful but also make a purchase as high-quality traffic. When it comes down to it, all we truly care about is getting people to our website and converting them into customers. You don’t have to start from scratch when you create guest blogs for other websites. The guest post website already has a readership. Using the appropriate keywords, social media methods, and phrases is not difficult at all. What important is that your message gets delivered to the people who will have an impact on your business’s bottom line. You may be able to accomplish this goal with the assistance of guest blog postings.
6. Expands Your Network
In today’s business world, networking is just as crucial as it was in the past. Rather, it’s merely that today’s networking methods have evolved. A great method to broaden your horizons is to do guest blogging. It establishes your brand as a leader in your field. Your audience, as well as others in the business, will learn more about you and your company through guest blogging. Having a larger social circle will benefit you. There are numerous benefits to collaborating and partnering with others.
7. Enhances Your Reputation
Your credibility in the business will grow as a result of guest blogging. When it comes to establishing the trustworthiness of a brand, the use of custom content is essential. When your name is tied to a guest blog post on a high-authority blogging site, your audience will begin to view you as a respectable brand. Aside from SEO benefits, this can aid you with future initiatives as well. Having a well-known brand is vital to gaining new customers and boosting profitability. As long as you’re producing useful and high-quality content, you can easily do this with guest blogging.
8. Boosts Social Media Shares
As soon as a guest article is particularly good, it’s not just shared by a website, but it’s shared by its followers as well. This is a great opportunity for you to get in front of a lot of people who don’t already follow you. To raise your brand’s visibility, it’s critical that you spread the word about it as widely as possible. Every time someone mentions your name in a social media post, your website’s traffic will rise. You’ll see an increase in website traffic as more people share your content on social media.
9. Expands Your Subscriber List
You’ll have a better chance of growing your subscriber list if your website gets more traffic. The more subscribers you have, the more likely you are to attract visitors who are interested in what you have to say. It boosts sales and boosts click-through rates. Encourage your readers to sign up for your newsletter. To begin, you need to provide high-quality material. Guest blogs are a great way to get people interested in your brand, but you’ll need to keep up the good work to keep them coming back for more.
10. Improves Your Online Influence
Trust in internet influencers has grown significantly in recent years. It’s also possible to become an online influencer if you’ve written multiple high-quality, highly instructive and entertaining guest posts. Guest blogging allows you to establish a connection with readers who are visiting from a different site. Other companies may approach you with their products and services to be featured on your blogs once you have established yourself as an industry expert and online influencer. As a result, new revenue streams become available.
How to write email to premium guest posting websites?
Step 1: Define Your Topic
The recipient of your email may only get one chance to read your message, therefore it’s imperative that you make your goal and message obvious. Let me be clear: I get it that you’d like to tell them everything you know, tell them about all of your employees’ expertise, show them what other customers think, and then try to persuade them to make a purchase. Keep it for your site. Alternatively, you could start a blog. It could also be a 20-page corporate catalogue. No matter where it goes, it has no business being in your email. All of that information will never allow them to get to what they’re looking for. Unless you’re in the retail industry, trying to sell several concepts and solutions in a single piece of work is nearly impossible. All of this adds up to a lot of extra work for everyone involved, from the person who is writing your emails to the person receiving them. Be specific about what you’re trying to accomplish and make it easy on yourself or your content person. To market a webinar series, for example, don’t try to tell people about the webinar series, give them all the bio information about your firm and try to sell them on other solutions you have. Instead, explain the webinar series and the benefits of attending in a brief email. When it comes to email marketing, it may seem apparent, but it’s easy to overlook the obvious possibilities to provide our consumers with actual value in our messages.
Step 2: Think About the Recipient
Consider the viewpoint of the person who will be receiving the email. Suppose I sent you a 500-word essay in an email. Would you ever read it? Our best estimate is that it’s not. Email isn’t the best place to share a lot of information because it’s too impersonal. To make it easy for your clients and prospects to get the information you’re providing, include links to other resources, documents they can download, or even blog posts they can subscribe to. Customers who click on “learn more” links or documents can also be tracked to help your sales staff find hot leads. You should think about the person who will be receiving your email, and what questions they could have and how your email can address those questions. So, let’s say you have a webinar series dedicated to home improvement advice. The subject line of your email should clearly identify that as the subject and explain what they’ll learn about it. In order to alleviate their concerns, such as how long the webinar will last or what level of skill do I need to have, will I leave the webinar with practical knowledge that I can immediately apply??” In the body of your email, you should be able to answer all of those questions. Join us for an hour-long webinar for beginners on home improvement. You will be guided by our professionals through weekly home improvement tasks that anyone with a basic level of expertise can take part in. Attend our webinar on September 1st at 10am CT to get started on your next home improvement project.” However, it will give your customers and prospects the knowledge they need to decide whether or not to work with you.
Step 3: Make Lists
Make use of lists, such as numbered or bulleted lists, whenever possible. Observe how much time you devote to reading your emails…. You don’t have to! As a result, you should make use of lists whenever you can. In addition to being simple to write, they are also simple to skim, which makes them an excellent tool for drawing attention to the most critical aspects of your message. They are also an excellent way to see if you were able to correctly identify the main point of your email during the writing process. You may have defined your topic too leniently if your list is all over the place.
Step 4: Create Your Call-to-Action
Each and every email, whether it’s for business or personal reasons, must include a clear call to action. The more difficult it is for them to figure out, the less interested they will be. So, after they’ve read your content, what do you want them to do? It doesn’t matter what the call-to-action is: “Sign up for the Webinar” or “Download the Brochure.” Or, “Purchase a Warranty.” Or, “Call Me.” Or, “Set up an Appointment.”
Step 5: Write Your Subject Line
It’s time to go back to the beginning—the subject line—after you’ve finished your team’s editing procedure One of the most crucial aspects of email has been overlooked. No, there isn’t. We know this isn’t how everyone does it, but in our experience, saving the best for last is a good idea. Why does that happen? In other words, you should have an idea of what will pique the interest of your readers once you’ve taken the time to write and revise your email. Your solution should address the issues you’re trying to solve. You’re throwing an event. Tell us who’s coming and where and when and why. Tell them what you’re going to educate them ahead of time. You may definitely use your email’s content to help direct the message conveyed in the subject line. The ideal subject line length is between 50 and 75 characters, according to industry standards. This isn’t a hard and fast rule, but it provides a good starting point for you to work from.
FAQ’s
What is Guest Posting or Guest Blogging?
One of the most frequent SEO tactics employed by solo marketers, companies, and agencies today is guest posting, which is a sort of content marketing. A guest post is a blog post written by a third-party author for the purpose of promoting the author’s own website or company brand on another website. You’ll see a boost in your website’s position in Google’s search results for a variety of keywords you’re trying to rank for. Additionally, you’ll see a sustained increase in organic traffic from new users who found your site via the third-party publisher’s site in addition to a new audience exposed to your brand. Why is guest blogging so effective? As far as search engine algorithms go, high-quality, relevant backlinks are the most important ranking element. Simply said, if a site ranks higher than yours for a particular keyword in Google, it most likely has better content or more inbound links. Guest blogging, on the other hand, is time-consuming and resource-intensive if you don’t have the infrastructure to support it. That’s where we come in.
Who writes the content for guest posts?
At eCommerce Link Builders, we have a vast team of native American and British authors who cover a wide range of themes. Professional content writers are all capable of producing quality editorial-level work. In-house SEO training is required for all writers. Using the keywords you want to rank for, the topics of your articles are mapped to relevant clusters. At least 1,000 words of unique, niche-related content are provided. Images, internal and external links, and well-formatted information are all part of the package. All content is thoroughly checked for grammar, spelling, and plagiarism by an internal QA team. In other words, they’ll appear in the website’s normal editorial calendar because the site owner will post them under their author bio. The readers of the publisher’s site will take them as a sincere endorsement or citation of your company or brand.
What’s the difference between guest posting and blogger outreach?
As far as guest posting is concerned, blogger outreach is basically the same thing. Rather from simply promoting one’s own content, bloggers go out and locate new places to publish information with contextual links. In most cases, it includes the following:
1. Creating a list of blogs and websites that are relevant.
2. Identifying the email addresses, social media accounts, and other points of contact.
3. Using email, social media, or a phone call to get in touch with bloggers.
4. Article themes and placements can be negotiated.
You might think of the whole process as a “guest post,” which includes everything from the first prospecting through the actual creation of and publication on a third-party site. The goal of blogger outreach services is to obtain you links and mentions from other blogs. From the context of a non-promotional blog post, we secure these mentions as editorial links.
What are the SEO benefits of guest posting?
Other than links from major news sites, guest posting is the most effective technique to boost your Google exposure nowadays. Relevant, long-standing and high-authority website mentions are taken into account by search engines when determining your position in the results. The website on which you are published will meet all of these criteria thanks to the work of our team. In order to be allowed, they must pass a long list of criteria, including high traffic, exceptional content, strong link profiles, and a long history of activity on the web. Our high-quality content, along with the metrics and authority of these sites, creates the ideal storm for achieving genuine ROI and outcomes.
How do you choose content topics?
All the informational sub-topics associated with the keyword topic you wish to rank for will be harvested by our team. In order to get the best results and ROI for you, we pair these clusters of keywords with your primary keyword. The content will be created in an editorial style to educate the audience on a particular subject, and a contextual link will naturally promote your business. They will be ghostwritten for the blog author and will not be an advertisement or sponsored piece in any way. Relevant and well-researched content arranged in an unobtrusive way.
What is the average time frame for getting a guest post published?
Well, the answer is totally subjective because it may just take a couple of days in few circumstances, while it could go up to couple of weeks or more, in other cases. No matter how tight the deadlines are, we always make it a priority to complete each assignment on schedule.
Conclusion
For any business, guest blogging has a lot of advantages. You can establish yourself as a thought leader in your industry, build relationships with other thought leaders in your field, and expose your brand to a new audience by contributing your expertise to other companies’ websites. Including guest pieces on your own site is a great way to expose your readers to other ideas and viewpoints. A wonderful method to keep readers interested is to allow them to share their writings with their own networks, as we’re all prone to getting bored with the same old stuff. Others, like OpenView’s content-sharing blog, are mostly written by industry leaders. In the absence of adequate resources, guest bloggers can assist you in providing new content to your followers while reducing the time and effort required by your staff to maintain a regular writing cadence. For this reason, guest posting is an excellent approach to boost your website’s search engine rankings. If other websites link to your blog, Google interprets this as evidence that the content on your blog is engaging and relevant. As more people interact with your blog, it rises in Google’s PageRank and is more likely to appear at the top of search results when someone searches for a related topic. Guest blogging is a great way to keep your blog in front of new readers on a regular basis. As a blogger, it may be a lot of fun to break out of your writing routine and interact with a new audience through guest posting opportunities.
